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Data sources

Public disclosures only. Scores flag unusual patterns and are not evidence of wrongdoing. Not investment advice.

RH CHAIN…
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01Overview02Follow the Money03Daily Brief04Live05Congress06Corporate Insiders07Government Money08Political Influence09Institutions10Washington Network11Follow the Power12Disclosure Clock13AI Investigator14Watchlist
ConvergenceINSIDER AlphaSignal ledgerHistorical ReplayRobinhood ChainProofTradingTokenProAccountMethodologyMatch reviewLaunch readiness
OverviewFollow the MoneyDaily BriefLiveCongressCorporate InsidersGovernment MoneyPolitical InfluenceInstitutionsWashington NetworkFollow the PowerDisclosure ClockAI InvestigatorWatchlistConvergenceINSIDER AlphaSignal ledgerHistorical ReplayRobinhood ChainProofTradingTokenProAccountMethodologyMatch reviewLaunch readiness
Data sources
SEC FORM 46m ago
HOUSE PTR6m ago
SEC 13F6m ago
ROBINHOOD CHAIN5m ago
SEC FORM 4/Option exerciseVerified data

Lowrey Maria Vilchez reported DRCT

Chief Growth Officer · Direct Digital Holdings, Inc. · Class A Common Stock, par value $0.001 per share

Side
M
Value
—
Shares
19
Price
—
Executed
Aug 22, 2025
Disclosed
Jun 29, 2026
Disclosure timeline311 days from execution to publication · legal deadline 2 business days
Aug 22 executedJun 29, 2026 disclosed

DRCT · daily

Yahoo Finance chart API
▲Execution▼Disclosure●Material company filing●Other disclosed buy●Other disclosed sellUnofficial public endpoint; daily OHLCV, split-adjusted. Replace with a licensed feed for production.

Insider Score

Experimental signal
32/ 100 · ELEVATED
Methodology →
  • Transaction type0 / 20

    Option exercise — administrative, little informational value

  • Relative size+9 / 25

No reported dollar value · 27.1% of prior position

  • Filing timing+15 / 15

    Disclosed 221 business days after execution (deadline: 2)

  • Historical behavior+8 / 15

    First recorded trade by this actor in this security

  • Frequency & clustering0 / 15

    No clustered activity in the dataset

  • Market events0 / 10

    No material company filing within 60 days after the trade

    • The Insider Score measures how far a disclosure deviates from normal filing patterns. A high score is a prompt for research, not evidence of illegal insider trading.

    Other disclosed activity · DRCT

    ScoreActorSecuritySideValueExecutedDisclosedLagSourceEvidence
    19
    DP
    Diaz Diana PCFO
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    28 sh
    		Oct 16, 2026Oct 21, 2026
    traded Oct 16, 2026
    		+5dSEC FORM 4

    Evidence

    15
    DP
    Diaz Diana PCFO
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    28 sh
    		Oct 16, 2026Oct 21, 2026
    traded Oct 16, 2026
    		+5dSEC FORM 4

    Evidence

    19
    DP
    Diaz Diana PCFO
    DRCTDirect Digital Holdings, Inc.
    Tax withholding
    		F$2.88
    9 sh
    		Oct 16, 2026Oct 21, 2026
    traded Oct 16, 2026
    		+5dSEC FORM 4

    Evidence

    17
    WD
    Walker Mark DDirector, Chairman and CEO
    DRCTDirect Digital Holdings, Inc.
    Derivative conversion
    		C—
    10.0K sh
    		Aug 27, 2026Aug 28, 2026
    traded Aug 27, 2026
    		+1dSEC FORM 4

    Evidence

    5
    WD
    Walker Mark DDirector, Chairman and CEO
    DRCTDirect Digital Holdings, Inc.
    Derivative conversion
    		C—
    10.0K sh
    		Aug 27, 2026Aug 28, 2026
    traded Aug 27, 2026
    		+1dSEC FORM 4

    Evidence

    32
    PA
    Pillai AnuChief Technology Officer
    DRCTDirect Digital Holdings, Inc.
    Tax withholding
    		F$593
    36 sh
    		Jan 24, 2026Jun 29, 2026
    traded Jan 24, 2026
    		+156dSEC FORM 4

    Evidence

    45
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Open-market sale
    		SELL$198
    67 sh
    		Jun 9, 2026Jun 29, 2026
    traded Jun 9, 2026
    		+20dSEC FORM 4

    Evidence

    37
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Open-market sale
    		SELL$66.93
    23 sh
    		Jun 12, 2026Jun 29, 2026
    traded Jun 12, 2026
    		+17dSEC FORM 4

    Evidence

    24
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    90 sh
    		Jan 24, 2026Jun 29, 2026
    traded Jan 24, 2026
    		+156dSEC FORM 4

    Evidence

    19
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    159 sh
    		Jun 9, 2026Jun 29, 2026
    traded Jun 9, 2026
    		+20dSEC FORM 4

    Evidence

    15
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    37 sh
    		Jun 12, 2026Jun 29, 2026
    traded Jun 12, 2026
    		+17dSEC FORM 4

    Evidence

    41
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Open-market sale
    		SELL$72.75
    25 sh
    		Jun 12, 2026Jun 29, 2026
    traded Jun 12, 2026
    		+17dSEC FORM 4

    Evidence

    19
    LR
    Leatherberry Antoinette ReneeDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    37 sh
    		Jun 12, 2026Jun 29, 2026
    traded Jun 12, 2026
    		+17dSEC FORM 4

    Evidence

    20
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    90 sh
    		Jan 24, 2026Jun 29, 2026
    traded Jan 24, 2026
    		+156dSEC FORM 4

    Evidence

    28
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    34 sh
    		Jan 16, 2026Jun 29, 2026
    traded Jan 16, 2026
    		+164dSEC FORM 4

    Evidence

    40
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Open-market sale
    		SELL$202
    31 sh
    		Jan 16, 2026Jun 29, 2026
    traded Jan 16, 2026
    		+164dSEC FORM 4

    Evidence

    28
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    90 sh
    		Jan 24, 2026Jun 29, 2026
    traded Jan 24, 2026
    		+156dSEC FORM 4

    Evidence

    27
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    159 sh
    		Jun 9, 2026Jun 29, 2026
    traded Jun 9, 2026
    		+20dSEC FORM 4

    Evidence

    41
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Open-market sale
    		SELL$225
    76 sh
    		Jun 9, 2026Jun 29, 2026
    traded Jun 9, 2026
    		+20dSEC FORM 4

    Evidence

    19
    LM
    Locke MistelleDirector
    DRCTDirect Digital Holdings, Inc.
    Option exercise
    		M—
    37 sh
    		Jun 12, 2026Jun 29, 2026
    traded Jun 12, 2026
    		+17dSEC FORM 4

    Evidence

    Evidence

    Verified data

    Read directly from the primary public document; every field below is as reported by the filer.

    Source

    Document
    SEC Form 4
    Publisher
    U.S. Securities and Exchange Commission (EDGAR)
    Document ID
    0001943064-26-000003
    Machine-readable
    Structured copy

    Timestamps

    Event (reported)
    Aug 22, 2025
    Published
    Jun 29, 2026
    Ingested by INSIDER
    Nov 5, 03:50 UTC
    Last re-read
    Nov 5, 03:50 UTC

    Extracted facts

    Filer
    Lowrey Maria Vilchez
    Role
    Chief Growth Officer
    Transaction
    Option exerciseAs filed: “M”
    Asset
    Direct Digital Holdings, Inc.
    Ticker
    DRCT
    Shares
    19
    Execution date (reported)
    Aug 22, 2025
    Owned after transaction
    89 shares
    Days from execution to publication
    311

    What this establishes

    Lowrey Maria Vilchez filed this Form 4 reporting a option exercise of DRCT on Aug 22, 2025. It became public on Jun 29, 2026. The filing establishes the reported transaction and the filer's stated role. It does not establish why the trade was made or what the filer knew.

    Extraction

    Method
    Form 4 XML
    Confidence
    1.00
    Chief Growth Officer
    Lowrey Maria Vilchezcik:0001943064
    Issuer
    Direct Digital Holdings, Inc.cik:0001880613

    Revision history · 0

    No field has changed since this record was first ingested.

    Company events

    No records

    No material filings recorded for this issuer.